Integrity is based upon truth. Oscar Wilde said, “Truth is never pure and rarely simple.” Truth may not be simple, but the complexities of deceit and situational ethics are monumental. The greatest advantage of honesty—is that it doesn’t require a good memory! Version 2

Your word represents your credibility, reputation and character. Integrity is a non-negotiable. Its impact is powerful. It’s good character, good will and good sense.

Buyers might expect you to sit at the bargaining table with a sharpened pencil, laptop computer and savvy negotiation strategy. Yet there should be no need for a lie detector, belief barometer or ethics evaluator.

As an ethical business person or sales pro, you may be perceived as unique. And it’s a valuable, respected and appreciated “unique.”

Just like a diamond is worth more when it’s unique and rare, so are you. You possess a special power, an aura of influence. Your prospects and customers believe in you. They like you. They trust you. And they buy from you—again and again!


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a "business-growth specialist." If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff's FREE e-letter, The Results Report . Jeff's books include; Stop Whining! Start Selling!, (an Amazon Bestseller), and the new, revised 5th edition of the bestselling Peak Your Profits. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.