Did you know…

A study by U.S. News and World Report once revealed how and why companies lose customers.

Customers are lost because:

One percent of them die.

Three percent move away.

Five percent form other friendships or business relationships.

Nine percent switch for competitive reasons.

14 percent are lost because of product dissatisfaction.

68 percent quit doing business with a company, because they perceive an attitude of indifference toward them by some employee.

That’s right, 68 percent of your customers may stop doing business with you, not because your product is inferior or your location is inconvenient, but instead, because you or your people, simply look, sound and act—like you just don’t care.

A customer makes one buying decision at a time, yet this “decision” is made repeatedly. For months, years or even decades. Unfortunately, a lost customer seldom or even never returns.


What’s the lifetime value of your customer or client?

What’s the lifetime impact of that loss?

Remember, a long-term, profitable business—is all about customer or client acquisition, satisfaction and retention.


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff’s FREE e-letter, The Results Report. Jeff’s Amazon bestselling books include; Stop Whining! Start Selling!, the 5th edition of Peak Your Profits and the recently published, (December, 2022), BULLSEYE! Hitting Your Targets at Home and at Work, which became a best seller within four days of its release. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults

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