I’ve always been a big fan of Jim Brickman; singer, songwriter, pianist and composer. A few years ago, he was appearing at a local music and bookstore for a CD signing and a special in-store performance. piano-keys-1090984_640

That Saturday afternoon, I was one of many Brickman fans who was entertained by his musical talent and witty between-song banter.

When Brickman sought questions, I asked, “What do you want an audience or concert-goer to leave with?”

He replied:

– an emotional, true connection

– an honest and meaningful experience

– an adventure, a new place to visit, a unique moment in their life

– the opportunity to hear a favorite song, that’s like being with an old friend, as well as, hear a new song that creates a new energy

– the chance to leave behind any worries or concerns

Hmmm. Interesting. Also, great goals for any customer experience!


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a "business-growth specialist." If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff's FREE e-letter, The Results Report . Jeff's books include; Stop Whining! Start Selling!, (an Amazon Bestseller), and the new, revised 5th edition of the bestselling Peak Your Profits. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter.

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