While standing in the checkout line at Whole Foods Market, I glanced up. Emblazoned on the wall, is a series of simple, yet powerful signs.

The first one, is about six feet long and brown, with ten inch white letters proclaiming: Our Core Values

Beneath it, were five smaller signs. Each, about three feet by two feet. Their beige letters, state the five distinct core values of Whole Foods:

  1. We sell the highest quality foods available.
  2. We care about team member happiness and excellence.
  3. We satisfy and delight our customers.
  4. We create wealth through profits and growth.
  5. We care about our environment.

All, good stuff. Truly, food for thought! So it got me thinking…

What are your core values?

How are they communicated? Internally? Externally?

Are they tucked-away or highly visible?

And most important, how are you living and executing them?


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff’s FREE e-letter, The Results Report. Jeff’s Amazon bestselling books include; Stop Whining! Start Selling!, the 5th edition of Peak Your Profits and the recently published, (December, 2022), BULLSEYE! Hitting Your Targets at Home and at Work, which became a best seller within four days of its release. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults

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