As I travel the country, working with clients in varied industries, there’s a recurring theme. It pops up during speaking engagements, consulting assignments and even 1:1 coaching…with CEOs, leaders and top sales producers.

Folks continually ask me about the significance of “belief” and “preparation.” Meaning, optimism vs. pessimism. Rehearsal vs. improvisation. The expectation for positive results vs. doom and gloom. Fear vs. faith. Triumph vs. tribulation.

And I stress to folks, belief and preparation are powerful. For they drive self-esteem, self-worth, decisions and behaviors. And all of these things, have a profound impact on outcomes, consequences and rewards.

Trepidation, reluctance, hesitancy and winging-it, can turn the courageous into cowards. The powerful into the pitiful. So understand it. Respect it. But don’t fall prey to its menacing allure and evil grasp.

Climb to a higher step. Pursue the path never taken. Practice. Practice again. And believe: In yourself. And your future!


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a "business-growth specialist." If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff's FREE e-letter, The Results Report . Jeff's books include; Stop Whining! Start Selling!, (an Amazon Bestseller), and the new, revised 5th edition of the bestselling Peak Your Profits. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.