While browsing through greeting cards at a local pharmacy, my eyes stared and fingers stopped in disbelief, when I discovered a new card category. Are you ready for this? You can now actually buy for those “special select few who play it straight, who are above board, who really do promise a lot and deliver more”—a card that proclaims on its front in bold black letters, “I am proud of your honesty!” ethics-2991600_640

Have we become so mistrusting, so disbelieving, so fearful of being taken advantage of, that we now need to congratulate others when they’re honest with us? I hope not!

As an ethical business professional, you may be perceived as unique. Just like a diamond is worth more when it’s rare and unique, so are you. Your integrity base gives you a profound advantage over your competition. Your unwavering and unqualified commitment to integrity by you and all who work for your company will have a dramatic impact on your bottom line. Your prospects and customers will believe in you. They will trust you. And they will buy from you. Again and again.


Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit jeffblackman.com to learn more about his other business-growth tools and to subscribe to Jeff’s FREE e-letter, The Results Report. Jeff’s Amazon bestselling books include; Stop Whining! Start Selling!, the 5th edition of Peak Your Profits and the recently published, (December, 2022), BULLSEYE! Hitting Your Targets at Home and at Work, which became a best seller within four days of its release. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.