Chapter 13 – A Profit Potpourri

“The secret of business is to know something that nobody else knows.”
Aristotle Onassis

96. What’s Your P/E Ratio?

Do you own stock? If so, your objective is likely to be to buy low and sell high. You desire positive results and a return on your investment. Your decision to buy shares in a company could have even been influenced by the company’s P/E or price/earnings ratio. Just like a stock can increase in value, you too can increase in value. Therefore, it’s important that you also focus on your P/E ratio.

The P is your: Performance
The E is your:Energy Excitement

A publicly traded company produces an annual report that always features an opening statement, “To our shareholders.” Your “shareholders” are your prospects, customers and clients. Therefore, your opening statement “To Our Customers” might go something like this:

“By nearly all measures, I have attained the qualities of a stellar performer—market leadership, superior customer satisfaction, a solid clientele, plus loyal and   profitable relationships. I am now leveraging those strengths to realize my remaining goal: sustained and enviable growth, service and results.”

On a daily basis, do whatever it takes to enhance your P/E ratio and increase the “value” you bring to your marketplace, company and customers.

© Blackman & Associates, LLC

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Jeff is a Hall of Fame speaker, best selling author, success coach, broadcaster and lawyer. His clients call him a “business-growth specialist.” If you hire speakers, please contact Sheryl Kantor at: 847.998.0688 or [email protected]. And visit to learn more about his other business-growth tools and to subscribe to Jeff’s FREE e-letter, The Results Report. Jeff’s books include; Stop Whining! Start Selling!, (an Amazon Bestseller), and the new, revised 5th edition of the bestselling Peak Your Profits. You can also stay connected with Jeff via Facebook, LinkedIn and Twitter: @BlackmanResults